Those who visit thephantompain.com (created December 8 2012) will be greeted by a few lines of text.
Notice the differently colored words: perceptions, experiences and removal.
Also notice how the first paragraph is broken up into shorter pieces than the last sentence.
Now this is probably overanalyzing things, but still:
Below the image is an invisible text that says:
Pain had not been completely eliminated, but the intensity had been reduced by over 50% and the burning component had completely vanished (Bittar et al., 2005).