Konami has teamed up with Happy Kuji to release a line of exclusive items related to Metal Gear Solid V: The Phantom Pain. Happy Kuji sells lottery tickets that give you corresponding prizes. What these prizes will be exactly will be revealed at a later date, but figurines are often among the Happy Kuji items.
Starting September, the tickets will be sold at FamilyMart, GEO, Furuhonshijo, Hobby Zone, Sanyodo, Yodobashi Camera, BIC Camera, among other stores, for ¥741 (around $7) each.
Source: MGSV Official Site, JunkerHQ, DualShockers